Social Mom’s: a Few Social Network Sites for Hard Working Moms

2009/12/12

Moms ary busy, moms are always stressed out and moms love to share the experiences and troubles with other moms. Beside finding answers and sharing information Twitter offers kind of efficient recreation connecting an isolated mom with the world outside 😉

Here are a few Social Network sites for moms. They have been tested by @Eleven_S, a mom of two little (but demanding) kids:

Twittermoms – the influential moms network. In our opinion the best moms network in TwitterTown and a real Twitter native. You find Megan Calhoun’s Twittermoms on Twitter under @twittermoms. The network has many friends and followers and is already about to conquer Europe. Especially german moms seem to love Twittermoms. With nearly 250.000 follower twittermoms is by far the largest place for moms on Twitter. It’s quite obvoius that Megan is a Twitter addict and that’s why other moms love her. This is the right place for social media newbies.

Cafe Mom – the place where Moms meet. Cafe Mom calls itself the largest “moms and moms-to-be community” on this planet. Well, this may be but on Twitter http://twitter.com/cafemom) they are clearly und well behind megan’s Twittermoms. We think that Cafe Mom is a very professional site but misses that kind of spirit and passion … Maybe we just missed a positive role model like Megan.

Momversation – Video and Blog Community for Moms. Actually this is a blog that has (as the rest of the blogosphere) grown into the Twittersphere. And it is entertainment. You can find a lot of nice and funny videos on momversation. Of yourse you can find lot and lot of information to different topics. On Twitter you find them under @momversation. It’s worth to visite the site

Mom Bloggers Club – Moms on Twitter. This is one of the largest social networks for mom bloggers with over 6000 members. Mom Bloggers Club is a place where moms who blog converge to talk about the latest trends in blogging and support each other in their blogging endeavors. Mom Bloggers Club is clearly focused on bloggers and the blogosphere and a bit hard for social media newbies and non-blogging moms.

You should definitely avoid the site momsonblog.com. This is a porn site showing fairly mature moms enyoing other pleasures…

You liked the post? Great, follow us Twitter for more: @Eleven_S (a heavily engaged mom) and  @mexx_marketing

Is Twitter about to become the Netscape of Real-Time-Web

2009/12/10

Twitter has invented or at least introduced real-time communication as mass phenomenon. Until a few months ago Twitter dominated the marketplace for real-time communication.  Google as well as facebook considered to acquire the start-up but Evan Williams, Biz Stone and Jack Dorsey wanted to make their own way and forced Google, facebook and Microsoft to do their own real-time projects. And they did. Google just recently launched its real-time Communication platform Google Wave and its real-time search feature (in partnership with Twitter and facebook).

Google has grabbed the lead in real-time search, and it appears that Facebook and Twitter have both conceded that they aren’t going to attack Google when it comes to search. Google will definitely dominate the social-search market as facebook will dominate the social network market. Twitter has given up a powerfull position. And worse: Top Twitter like user criticize Twitter for it’s incapability to innovate. ReadWriteWeb has named Twitters lack of innovation as one of the Top Failures 2009.

I’m having flashbacks to the Browser wars during the late 1990s. You remember? In 1995 Marc Andreessen and his company Netscape Communication Corporation invented with Netscape Navigator a completely new browser that incubated the new Web. In 1995 Netscape Navigator was the most widely used web browser with a market share of around 80%. Backed by this success story Netscape made a very successful IPO on August 9, 1995. The stock was offered at $28 per share and soared to $75 on the first day of trading. Netscape’s success landed Andreessen, barefoot, on the cover of Time Magazine. Back in 1995 no one was interested in old fashioned Microsoft that just had overthrown IBM as the world’s number 1 technology company.

But Netscape’s Navigator represented a huge threat to the future of Windows and Microsoft. The Web quite obviously was the promised land for PC users. And the browser is the gatekeeper into this promised land. Whoever controls the browser controls the  PC- users. Bill Gates and Microsoft decided to absorb the browser business the unfriendly way. They integrated the Internet Explorer into Windows. IE 1.0 was released as part of the Microsoft Windows 95 in August 1995. IE 2.0 was released as a free download three months later. Unlike Netscape Navigator it was available to all Windows users for free, even for commercial companies. Within a few months the shooting star Netscape was more or less sentenced to death by Microsoft. Netscape could not compete with this Microsoft’s “free give away” strategy. They lost their economic basis. Microsoft on the other hand conquered the market: from nearly zero in 1995 to roughly 95% market share in 2003.

In 1998 Netscape was acquired by AOL. Game over! The acquisition was seen as a way for AOL to gain a bargaining chip against Microsoft, to let it become less dependent on the Internet Explorer web browser. Marc Andreessen is still a high profile guy and besides other activities one of the investors of Twitter. Let’s wait and see if Marc can support the Twitter guys with his personal experience and help them not to be eaten. Microsoft war Netscapes destiny. Hopefully Google is not Twitters…

Related stories:

Twitter: 26 Million Adult US Users Expected in 2010

Update: Twitter and Why the BtB Model Seems to be Promising

Twitter: The HyperGrowth Will Come to an End

Twitter: 26 Million adult US Users expected in 2010 (a growth rate of only 45%)

2009/12/09

Forecasts 2010: eMarketer estimates that Twitter’s US user base tripled to 18 million in 2009 and expects a growth to 26 million in 2010. This would mean a yoy growth rate of only 45% compared with 200% in 2009. Far away from the HypgerGrowth of the past days? 

Update: Twitter And Why The BtB Business Model Seems To Be Promising

2009/12/08

Yesterday Mashable reported, that NYPEXX estimates that Twitter might generate a revenue of US-$ 283 million in 2013 (how exactly, they’re not sure either)” and puts the value of the company at US-$ 1.13 billion.  It’s definitely strange to guess the future revenue of a company that hasn’t even  revealed its business model. According to the report, facebook is expected to generate US-$ 710 million in revenue next year. That would represent more than a 40 percent increase  from this year. So NYPPEX is quite bullish for Social Media in 2010. Maybe this is  kind of a “paving the road to the Social Media Hype on Wall Street” approach in the run-up to facebook’s expected IPO.

With revenue level at around US-$ 283 million Twitter should be highly profitable in 2013: Assuming a lean cost structure we think break-even should be around US-$ 60 – 80 million. The company has outsourced the greater part of software development to a growing Twittersphere. With a small number of employees and in view of the fact that the Hype around Twitter is doing most of the marketing the company should run at relatively low costs compared to facebook, google et al.  Interestingly the founders of Twitter have a totally different level of revenue  expectation for 2013: 1 billion subscribers and one dollar per subscriber in revenue p.a. [i.e. US-$ 1 billion in revenue]. Let’s put aside this ambitious expectation. To see that analysts see Twitter running at a profitable basis is very good news. Given the fact that this year’s revenue is said to be mere US-$1.3 million!

                                                                                                                                                                                                                                                   

Let’s go ahead with good news about Twitter. Reading DELL’s blog post today I learned that the DELL people managed to generate a Twitter-related revenue of around US-$ 6.5 million so far. And DELL seems to be happy with this development. Sure: US-$ 1.5 million are negligible compared to the total revenue of DELL of around US-$ 60 billion [in fact that’s just 0,01%]. But that’s how e-Commerce like amazon started more than a decade ago.

 

Is this good economic news compatible with my yesterday’s assumption that the HyperGrowth of Twitter has limits? I think yes. Twitter, as I pointed out yesterday, is the preferred medium for Blogger, media people and enterprises (as well as other organisations). Therefore the core users of Twitter are as well the primary target group for companies like DELL as they are the gateway into SocialMedia Marketing. Bloggers and media people are synapses for the information flow within the Web. They value and spread the information towards potential customers of DELL. If I were Biz Stone, Jack Dorsey or Evan Williams I would make a BtB approach to one of the pillars of Twitter’s business model.

Twitter could capitalize on the approach of DELL and other businesses. It could for example sell paid premium accounts on the basis of the tons of data they have. They’ve of course recognized the enormous value that the Twitter generated data flow [information and meta-data] constitutes. Evan  Williams to WIRED: “We have a hell of a lot of data right now. And we’ll have an unfathomable amount in five years.” And to analyze and package the information of billions of tweets may be the most promising revenue stream. A strategic focus on blogoshpere and enterprises [i.e. a BtB approach] could turn Twitter into a money machine. Unfortunately this strategy conflicts with Twitter’s high flying plans to have 1 billion subscribers in 2013 and to develop itself into the largest mass medium ever….

The little Bird, the Big Egg and Twitter (Cartoon)

2009/12/07

Without words 😉

The Rise of Twitter (Pic) by WIRED

2009/12/07

Found that picture in Wired embedded into the excellent Article written by Steven Levy: Who’s running Twitter?

Twitter: the HyperGrowth will come to an end

2009/12/07

In October the HyperGrowth of Twitter came to an unexpected [preliminary] end. Ever since last summer, Twitter’s growth in the U.S. has been hyping. But in October, the number of people who visited Twitter.com from the U.S. actually declined for the first time by 8 percent month-over-month: 19.2 million unique visitors, down from 20.9 million in September. Is this downturn a surprise? No, we guess.

Twitter’s downturn was contrasted by the announcement of facebook, that they have surpassed the number of 350 million users. Facebook’s growth and user acceptance is still impressive. It has the simple and understandable concept of connecting friends and enable them to share information over it’s platform. It is a mass medium in the true sense of the word.

Twitter by contrast is a rather sophisticated information network (©Biz Stone).  The conceptual complexity of Twitter with it’s open and highly fragmented system is certainly one of the reasons for the extremely low retention rate of 40%. This low retention rate alone will be a roadblocker for a sustainable long-term growth. Not to mention HyperGrowth.

Beside the conceptual complexity Twitter’s strategic positioning and it’s bipolar coverage of the WebCommunity constitutes a major obstacle to further HyperGrowth. On the one side Twitter is heavily used by the InfoElite and on the other side it’s kind of a GossipChannel. Bloggers use Twitter much more than does the general population. In a poll done in May 2009 for the WSJ just 14% of the general population used Twitter contrasted by 73% of Bloggers that use Twitter (including 83% of Corporates and 88% of Self-Employeds). Those who use Twitter say they do so to promote their blogs, bring interesting links to light, and to understand what people are buzzing about. 50% of Part Timers say they use Twitter to market their businesses and only 9% use Twitter to spread Celebrity news and other Gossips. Given these facts Twitter is evidently a Medium for Bloggers, Marketing People and other InfoJunkies.

Twitter is a perfect tool for the InfoElite as it communicates Headlines and (short) Links. For those people each tweet is an electrical synapse carrying  them forward to more information. But the InfoElite alone will not be able to fuel an ongoing HyperGrowth. We see the total number of private and corporate bloggers will be the natural barrier for HyperGrowth. And we assume, that this barrier will be at around 80 to 100 million unique visitors per month. Twitter must not be compared to facebook in terms of growth opportunities.

How the blogosphere uses Twitter

2009/12/07

Found on technorati, The State of Blogosphere 2009.

Wozu wir E-Mail heute noch brauchen – nicht für’s Mailing

2009/12/03

Das E-Mail als Flugzeugträger im Social Media Universe. Totgesagte leben halt bekanntlich länger. Es gibt viele Experten, die meinen, dass die Zeit der E-Mails als primäres Online-Kommunikationsmedium vorbei ist. Bei der jüngeren Generation hat facebook die E-Mail schon überholt. Nach dem Motto, die Freunde sind ja ohnehin auf facebook, schickt man bilaterale Nachrichten über das facebook Postfach. Aber das E-Mail spielt auch für Google wave, facebook, Twitter & Co eine wichtige Rolle. Es ist letztlich die organisatorische Klammer über die diversen Social Media Accounts. Ohne E-Mail geht halt gar nichts. Nur für die Kommunikation brauchen wir es wohl bald nicht mehr…

Twitter, Tolstoi und die Probleme damit (Grafik)

2009/12/03

gefunden bei @venessamiemis auf ihre Seite http://emergentbydesign.com